Onboard to one of our e-commerce platforms for instant access to our global network of customers.
Connect with specialty retail stores to boost your physical presence in non-conventional markets.
Build a strong foundation to launch your new brand or expand into new categories with confidence.
Establish high-quality product branding and packaging with our tailored marketing and distribution services.
Here to stay: How BALR. became a key player in the fragrance market
You only get one chance to launch a new product category. That’s why BALR. came to the right place. B&S is a global expert in the beauty branch, thanks to a wealth of experience building and developing brands, an extensive network of customers, and data-driven approach.
Expand your brand presence in specialty retail. We offer exciting opportunities in non-conventional outlets around the world, from travel retail outlets to on-base military shops.
Optimise your offering
Benefit from our market proximity and customer know-how to tailor your offering to your target audiences and local consumer behaviour.
Establish your brand or expand into new categories
Build a strong foundation to launch a new brand or to expand into new product categories. We tailor our product design, development, marketing, and distribution services to your target customer and target markets.
Enter new markets
Connect with our global network of physical wholesalers, retailers, and resellers through our online B2B platform. Or onboard to our owned B2C e-commerce platforms to enter new territory and expand your brand’s presence in emerging markets and selective channels.
Improve your time to market
Simplify your distribution and improve your time to market. Our global sales satellites and partnerships will apply their deep knowledge of local markets to optimise your distribution processes.
Optimise your sales
Optimise your price proposition for each market and maximise your sell-through rate. We leverage our global network to advise you on the right sales strategy to meet your business objectives.
Resources and resourcefulness: the story of Perrier’s target-breaking growth in the Caribbean.
We’ll tailor your brand development activities to your business strategy. Our offer includes:
Take advantage of our omni-channel approach to enter new and complex markets. Promote your brand through our global network of brick-and-mortar wholesalers, resellers, and retailers. Expand your online presence by promoting and selling your brand on one of our owned e-commerce platforms. Or tap into attractive opportunities in non-conventional channels. We will connect you to border stores, travel retail outlets, diplomatic shops, and on-base military shops in no time.
Sell your product in the right outlets for your brand by using our selective distribution services. We will establish a distribution plan that matches your business objectives and gives your brand the exposure you desire.
Partner with us for all your product design, development, and packaging needs. We meet you where you are, from fleshing out an idea to putting the final touches on an advanced concept. We partner with industry experts to bring your product and packaging design to life. From standard options to custom-made solutions using innovative technologies. Anything is possible.
Let B&S represent your brand. Tap into our global network to manage the distribution of your products to selected new and emerging markets. You maintain ownership of the brand while enjoying the benefits of our market proximity, scale, and distribution network.
Stay in tune with local consumer behaviour. Our local business analysts monitor market data and trends to help you optimise your product offering and shape your go-to-market strategy. And once your product is out there, we collect the performance data you need to finetune your brand strategy.
Expand your brand into new markets and new product categories with ease. B&S is a trusted licensing partner for global brands, from Disney to Mattel. We work in close collaboration with manufacturers and licensors to create high-quality products, packaging, and promotional materials. Orders ship fast and securely to your desired markets thanks to our global warehousing and distribution network.
Nurture relationships with new customers and reward the loyalty of your returning customers. We provide trade and consumer marketing services to help you succeed, from PR to education and in-store activation. Learn more about our marketing solutions here.