Creating inspiring shopping experiences with our total-solution retail concepts

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Upgrade your shopping environment with B&S. Our Capi retail stores feature attractive design, innovative and exclusive product ranges, and frequent product launches to create inspiring experiences for travellers. Our total-solution retail concepts increase traveller satisfaction while boosting airport retail performance. Powerful marketing campaigns drive sales and help brands connect with target audiences in international, high-traffic locations.

With B&S

Airports expand their retail offering with premium consumer electronics and an attractive shopping experience for travellers.
Brands connect with highly international audiences with personal and interactive marketing activities.

A glimpse into our portfolio

Providing travellers with sustainable choices in consumer electronics.

Solutions for airports

Our airport retail concepts outperform the competition on innovation and delivering unique experiences.

Drive retail sales and increase traveller satisfaction with our Capi airport retail concepts. Our stores feature high-quality design, branded products, and tailored marketing activities for an optimal shopping experience. Our assortment includes innovative consumer electronics, such as headphones, smartphones, travel accessories, and exclusive gadgets. We outperform competitors on innovation and delivering unique shopping experiences. Our retail stores are total solutions and unite our global supply chain expertise with our 60+ years of retail experience.
Surprise travellers with a one-of-a-kind shopping experience. Our mission is to create an attractive and inspiring shopping environment, with powerful branding, frequent product launches, in-store activations, and exclusive gadgets tailored to your airport’s audiences. Digitised concepts contribute to the interactive shopping experience and to customer satisfaction. We optimise our marketing efforts for each step of the customer journey – before, during, and after travel – to boost awareness, sales, and customer loyalty. And customers receive excellent service from our passionate and knowledgeable in-store staff.

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Our retail concepts

Special Offers

Great offers on electronics.
Travellers Choice

A pre-selected choice of fast-selling and best-reviewed products.
What’s New?

The most trendsetting product innovations and the latest product launches.
Action Marketing Table

Themed and seasonal promotions.
The Gadget Table

Exciting gifts and gadgets.
It’s Exclusive

High-quality luxury products with a wow-factor.

Solutions for brands

Our airport retail concepts outperform the competition on innovation and delivering unique experiences.

Boost your brand exposure by selling and promoting your products in international and high-traffic locations. We provide unique opportunities to appeal to the shopping behaviour of leisure and business travellers with dwell time in regional and international airports. Experience the ease of entering this exciting niche market by letting us manage the logistics. And expand into other non-conventional markets. Our multi-category stores on military compounds combine our retail experience with our food service for the military and offer additional brand development opportunities.

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Execute powerful marketing campaigns tailored to diverse, international audiences. Launch and promote products with floor promotions, interactive wall sections, exclusive tasting events, and even store take-overs. Experience the power of our proven marketing concepts, including the Action Marketing Table, Gadget Table, What’s New, Travellers Choice, It’s Exclusive, and Special Offers. With 60 years of retail experience and customer data, we know what works. Round out your in-store promotional activities with online marketing campaigns to capture travellers during each phase of the customer journey.

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We go beyond the ordinary and take the roads less travelled.

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Capi - by B&S

We distribute our assortment of consumer electronics products and develop travel retail concepts through our B&S-owned label Capi.

With more than 30 consumer electronic stores in 12 airports we are globally represented. In contrast to other electronic retailers, we are specialized in the duty free and travel market of international and national airports, cruise liners and ferries & military and borders shops.