We build, source, and distribute the best beauty brands in the world.

Bring the best beauty products to customers anywhere.

B&S works with the best beauty brands in the world to bring you the products your customers desire. Access our long-tail assortment of branded fragrances and cosmetics, high-end skincare, haircare, and beauty products. Or partner with B&S to grow your own brand. We provide brand development, marketing, and distribution solutions to help brands gain market share and enter new markets. Let B&S connect you to the best brands and your brand to our incredible network of customers.

With B&S:

Brands increase their exposure and enter new markets effortlessly.
Consumers order top-notch beauty brands globally through our owned e-commerce platforms.
Wholesalers and resellers add branded products to their assortment and expand their reach into new areas

A glimpse into our branded assortment

Solutions for wholesalers and resellers

We help wholesalers and resellers expand their assortment, bring their business across borders, and optimise their processes.

Join us to get access to our extensive portfolio of beauty products. We’ve sourced the best beauty brands in the world to help you optimise your assortment. Once you’ve found the right products, we’ll take care of all your warehousing and distribution challenges. Combine any products in the quantity of your choice. Mix and match orders to maximise loads and save on shipping costs. You can rely on our global presence and customs and regulatory expertise to ship your order to any corner of the world.

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Onboard to the platforms in our B&S Nfinity portfolio to make ordering even easier. Browse our assortment, access real-time stock availability and pricing information, and review detailed product specs. Look up past orders and reorder in just a few clicks. You can also use Nfinity to optimise your inventory management. Our proprietary algorithms ensure optimal pricing and help you remain well-stocked at all times.

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B&S x Alibaba

We make entering new markets simple. By establishing a strong relationship with Alibaba, we bring leading European brands to the thriving Chinese market.

Solutions for brands

We help wholesalers and resellers expand their assortment, bring their business across borders, and optimise their processes.

Increase your brand awareness, boost your conversion, and grow your business with our tailored brand and product marketing services. We can connect you with our extensive network of wholesalers, retailers, and resellers. We also provide trade marketing services such as PR and brand education. And we leverage our owned e-commerce platforms to promote and sell your brand directly to consumers.

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Work with B&S to kickstart your brand marketing or launch a new product. We provide product and packaging design services and tailored events to help your product stand out. And our dedicated sales teams are ready to help you increase your market share. With feet on the ground across the world, we have the market proximity to promote your brand in your target markets. We’ll monitor local trends and use our proprietary business analytics to help you optimise your offering.

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We proudly support the following brands

Here to stay: How BALR. became a key player in the fragrance market.

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B&S-owned labels

We distribute premium beauty brands through various B&S-owned labels. Our labels distribute products directly to consumers, wholesalers, and resellers worldwide through online and offline channels.